5 Definitely Reliable Sources for Content Marketers

 

 

content marketers

In spite of having extensive knowledge in content Marketing, sometimes business strategy does not become fully functional and it may fail inevitably. An alternative may or may not work to the benefit of a company which is why getting associated with professional and proven sources becomes very significant.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Reading latest articles and ebooks on content marketing models, strategies and knowing the absolute changes will help many businesses to move on with profitability. Further it is also quite notifying to see how business strategy can be innovative  yielding traffic, customers and leads.

The following business strategy sources are highly professional to start learning more about content marketing.

1.Content Marketing Institute

This is the best leading source that provides most interesting content that explains every detail about content marketing strategically. Engaging content is not only proven but is also authoritative to guide the readers to enjoy good profits and results for their businesses. Some of the important  topics covered are:

– Content Design

– Content Creation

– Social Media

– SEO

– Industry News

– Content Distribution

2.Business2Community

The articls published on Business2Community are highly interesting and written by very good marketing professionals who experience content marketing changes in their working environment. The information published is very engaging, ,applicabe and improves one’s knowledge in content marketing. The topics to read are:

– Sales & Marketing

– Business &  Finance

– Digital & Social

– Technology & Innovation

3.Kapost

Another excellent source to read and learn about B2B and B2C content marketing. There are many ebooks available for download and plenty of resources on the following topics:

– Strategy

– Ideation

– Planning

– Analysis

– Team

– Customer Success

As a reputed source for content marketers, many companies heavily rely on the content marketing ideas @ kapost.

4.Forbes

Small business or a home-based business, reading content marketing articles at Forbes empower the reader strongly. Every article published here is quite interesting to read and helps in easy implementation. The guidelines are proven and quote professional experience and theory to follow.

5. Marketo

For companies who are seeking a practical journey and route map to achieve their sales targets, marketo brings exclusively designed innovative services. Some of the result-oriented guides are:

– Marketing Automation

– Lead Management

– Marketing Cheat Sheets

–  Definitive Guide Series

– Social Marketing

– Lead Nurturing

– Lead Scoring

– Marketing Metrics & Analytics

-Targeting & Personalization

– Demand Generation

– Lead Management

– Marketing ROI

Conclusion

Many professionals and experts in business strategy continue to work on what works and what not, and they are still working to explore on new business and content marketing strategies and models.

If everything is going well in a business then there is no concern at all. But when there is a problem, it is time to think whether it is really a pressing issue to opt for another model of problem-solving and that is where experts really come in to drill in the details.

However, if a business owner is already an expert who can really bring in a new changing strategy, it is most appreciating which we see in Business Magnates in 21st century.

Recommended Reading:

27+ Handy Tools for Better Visual Content Marketing 

7 Things Every CEO and Entrepreneur to Know About Content Marketing

5 Reliable Sources to Re-energize Your Business content strategy

5 Reliable Sources To Re-energize your Business Content Strategy

contentstrategy

Having initiated content strategy, many business owners are of the opinion that it is done and soon it will take over. In fact that has been the most common perception.  Drilling more, conducting brainstorming sessions and re-examining every activity in strategy is very important in order to continue to stay with customer success.

The following sources explain more:

5 Truths Startup Founders should know about entrepreneurship

The role and responsibility of an entrepreneur does not halt even for a while as the objectives and goals keep the passion in limelight.  As a founder, there is more focus on succeeding and this leads to stay successful.

Wondering why your business is struggling? It may be your strategy

The ongoing content strategy will definitely be a source to thrive. All in all, there is an emphasis to watch over to make sure that there are good results coming up from the design, plan and execution. When businesses struggle due to single or multiple factors, it is time to sustain these and resume to the operations.

What B2B / B2C Business can learn from B2G content marketing strategies

Ever since the emergence of B2B and B2C, online business started moving on a speedy pace and results have been overwhelming. As every business strives to keep up with its content marketing strategy, it is time to work on this aspect to meet the challenges.

Why aren’t you documenting your content marketing projects?

Documentation has never been so greatly significant as in the e-commerce Technology times. In fact there is enormous growth in the documentation that is playing an empowering source for many businesses to plan content strategy.

4 ways to stop throwing your content 

Excessive or over complicated CMS or content management architecture will never help businesses but rather decline the performance of a business. Using content tools, resources and software in a specific format with an objective will yield good results.

Conclusion

Going by the expert sources referred above, it is now apparent that for an SME or a large enterprise, content  strategy is an ongoing process that requires constant pursue.

4 Powerful Ways To Understand About Your Business content strategy

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Content strategy professionals re-emphasize on the elastic model to design, plan, execute, implement and evaluate an accurate content strategy. But here is the question, “How to select it ? ”

Your entry into business is become a businessman or businesswoman to sell products and services. So where do you start and how you reach your audience is about business content strategy.

The following guideline will help you:

1. Analyze your personas

Income streams, life style, buying psychology, interests and behavior can be a very big source to draw the information about your customers. Identifying those personas will let you select an accurate content strategy.

2. Choose how to reach audience

While there are hundreds of ways to reach your target of audience, plan and select how you wish to be found. Statistics indicate that audience prefer to read articles and blogs to make a purchase.  Your website is your marketing tool. So, plan to have most informative content on your website and blog.

3. How to make an impact

Content marketing has several refined and saturated models to make a successful impact on audience. So choose a highly profitable content that advertises, markets and generates leads. In fact this is the final outcome that is sought by business owners.

4. Enable Easy Buying Methods for customers

Online shopping is hitting trillions of Dollars and will continue to do so in the future. Establish Gate payment methods that protect the customer finances and helps in buying quickly via Debit and Credit card.

Offer multiple choices, prices and delivery methods as customers prefer door delivery methods.

If you are offering services via your website, offer a chat or contact form to enable customers come back to you.

Conclusion

The architecture of your content strategy will enable build audience. Never be on the side of get-rich-quick but rather choose unbiased, custom-built and profitable strategies that will help establish your business for long-term profits.

Route Map for Content Strategy – Part III

Route Map for Content Strategy Plan

Will all businesses follow the same type of content strategy? Is it going to produce successful results? These are some big questions that are posted in forums. It is agreed that the job of a Content Strategist is to make a content strategy plan work. But it will never be the same with the fact that, the products or services of each business is different and the segment of customers also varies. Therefore the solution for earning profits is to choose a strategy that is innovative, methodical, systematic, cost-effective and easily accessible to customers.

For instance, if an ice cream is parlor is launched as business in your area, what is the best way to get your customers? Most common practice is to either offer a sample cup, or distribute brochures or visit door-to-door telling about the new ice cream outlet. But according to business experts, to grow business on a fast pace to spread across your new outlet is to introduce “buy 1 get 1 free” offer as customers avail this benefit as it include families, young people and elderly. Therefore, innovative ideas have a potential scope for business success, if planned with strategy.

Pitfall to Avoid in content strategy planning

Web content, blog posts, article publishing, Press Release, brochures, Internet ads and any other content material distribution must be carefully planned as it brings either positive or no-response results. Some of the best tips in content strategy planned are:

  • Easy and simple format of web content focusing customers
  • Web compatible colors and fonts impressing customers
  • Scope for contact, comment or reach a help-line
  • Attractive brochure design
  • Accessible and realistic call-to-action

Customers are always working on their interests. If your business is able to solve or tackle any of their problems, your products will flourish. Therefore make sure that your content design is in fact helping, solving and offering reliable source to your traffic.

Choose content designs effectively

With hundreds of new businesses launched every day, sometimes consumers are flooded with plenty of information and literature and most of the products remain unpopular. To stay in demand, you need to design your content selectively keeping in view of the segment of your audience such as age group, income group, how would they like to browse the website, navigate and find out information and such other details must be kept in mind, while designing the content. Colors, background, fonts and other format must be systematized and used analytically to convey message and develop interest to opt for services.

There are many ready-made templates available and these are free. Choosing according to your business category and developing content will save a lot of time and supply new ideas.

Apply change management in content marketing

When content marketing is in implementation, it must be changing and varying from one method of solution to another. For example, if a Press Release has been published, it cannot go as a blog post in a re-written format. But it a new blog post title along with new content must be developed and published. Such as these in the form of PowerPoint, graphs and other online formats must be rotating by producing fresh content. The more is the quality of content, the better are the results. Focusing on content development, businesses are enhanced in its operations.

Analyze your audience needs, views and interests

While a prospering business has all its market strength, profitability and expanding customers, startups find it very difficult to make rapid progress and the reasons are widespread. But primary objective of a new launch should be to convey and reach customers by exploring many ways and methods to systematically approach and deliver services. Customers go by trends and seasons. For example festivals, new launch of products and industrial fairs or discount sale will attract a large number of customers. Although saving is one of the biggest factors of customers, if your products are of high quality, customers definitely make a big change in their savings plan.

Give priority to Google Ads, Face book Ads

Google Ads is the most convenient and cost-effective method for a business. You can set your budget and choose your keywords. You will definitely very good traffic and customers. Since social media website Face book has crossed 1 billion members.

Conclusion

Going by the facts, content strategy plan has its core important and significance. In order to cast a consistent and proven limelight, it is recommended to keep working on it and test the results again and again.

Read More:

Three Content Strategy Mistakes Every Marketer Should Avoid

4 Emerging Influencer Marketing Trends

Atmos Tattoos: Mall shops become part of business strategy

How to build a content strategy

Route Map for Content Strategy – Part I

Route Map of Content Strategy – Part I

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Content strategy plays a pivotal role in the success of a business. As a strategist, there are many sections and areas for you to care for, but it begins with your brand and industry. Your research for choosing content strategy is based on your industry.

I. The following key areas must also be described:

  1. Brand : What is the performance of the brand in the present scenario? What are the values and propositions? What improvements are required in the areas of non-performance.
  2. Goals: What are the present and future goals of the brand. What plans have been designed for achieving targets. How these targets will be achieved.
  3. Setting: Whether online or offline, clear and distinct plans for execution must be designed. Also the division of current audience and targeted audience must be also be described.

II. Background Research

Research must involve the following:

  1. Personas

Targeted audience and their needs must be identified and if these do not exist, we need to create needs.

  1. Stakeholder views

These are very valuable to eliminate roadblocks and to draw the best information about internal processes.

  1. Content Inventory

This is about quantitative assessment of the content that is already available and it is important to collect data viz., URLs, meta data, links, authors and target keywords along with the dates and updates.

  1. Content Audit

Evaluating content as good quality or bad quality, such as by checking bounce rate, social sharing analysis, traffic analysis, trend analysis and conversions are also taken into account for content audit.

  1. Gap Analysis

If any of the topics were to be covered and these were not included, a complete analysis will be retrieved to bridge the gap.

  1. Competitive Analysis

Complete examine of immediate and future competitors will be assessed in order to establish brand recognition for long-standing.

Tools To Use:

Analytics: Google Analytics and Moz Analytics will provide useful info to identify top landing pages and it will also help in receiving traffic.

Inventories: To download a list of all URLs, screaming frog can be used.

Audits: Content Analysis Tool and Open Site Explorer provide complete detail about content quality and success

Surveys: Google Consumer Surveys is most reliable to reach a set of normal audience. Using Qualaroo will help in taking poll of visitors who visit your website.

Heat and scroll maps:  Crazyegg provides more details about how visitors are clicking and they are scrolling.

III Blog – Inspirational Tool

A business blog is not about how big is the company, but it is about keeping a connection with audience by developing most creative and inspirational content. It must be remembered that every segment audience have needs and as a company, if you can identify and fulfill those needs, your company’s content strategy has won the interest of audience.

IV Offsite Content – Popularity Tool

There is a need to more attention to prepare the content for faster brand image and this may be the circulation of brochures, videos, emails and campaigns, it must be in the interest of audience for quick recognition.

V Creating a Governance to succeed in content strategy

Governance is about creating rules for content success and this includes brand, voice, style, content architecture and infrastructure. Paying good attention to brand guidelines, style & voice guide  and enabling readability will help to receive the interest of audience.

VI Managing Workflow by designing rules and documentation

The content team and the opinions of stakeholders along with legal team participate in many ways to the workflow by supplying required and relevant content. The brand life of Content Cycle is explained as:

  • Ideation (Content team and managers)
  • Outlining (SME)]
  • Developing Content (Teams)
  • Editing
  • Legal Review
  • Approval
  • Posting
  • Measuring

VIII Plan of Action for success to evaluate content strategy results

Controlling, monitoring and examining the results in performed in this module. It is true that it takes time to enjoy the results, but to this effect a plan of implementation must be prepared. These include:

  1. Editorial Calendar : A guideline to do first-things first, a road map and who is assigned what jobs are also detailed.
  2. Regular meet with content team: A timeline for completing jobs and setting targets will enable speedy and organized work.
  3. Social strategy: Selecting few channels that help company’s strategy to get promoted and publishing content relevant to those channels will help brand recognition.

Conclusion

Clear perspective of content strategy plan will lead to successful results. Beginning from research to the brand recognition plan, every step of plan is a process and must be implemented methodically using the above tools and accessories.

Reading online content strategy magazines viz., contently, econtentmag  and Digital Marketing will add lot of information to your business and you will be successful in establishing business.

The Route Map for Content Strategy – Part II

 

Route Map For Content Strategy Plan

Innovation and great ideas work  most successful for content strategy plan. Testing by surveys or  polls will offer a better view about the success and will also be a reliable source to design more in the future. It has been a practice for many SMEs to follow a successful formula that has clicked for few companies. Although it is a good practice, it is never recommended with the fact that consumers are more educated and they can quickly identify the strategy and may not opt for it directly.

Conducting a product-interest research and checking the market interests, statistics, competitors attention and overall success rate can offer a profitable view to choose an innovative content strategy.

Although the key plan for designing a content strategy is similar that was discussed in The Route Map for Content Strategy – Part I, there are several performance indicators that prove to be a measuring scale for reviewing the results. Also it helps in better promotion of products via several methods.  The following are the statistical measures for ensuring to plan a content strategy that assures 200% results.

  1. Data Reports of Product Market

Key information is available in data-driven information. Collecting a reliable source of information about your business or products that details about the present production, supply and demand will enable whether your content strategy plan will set the path for making an entry into the market.Performance of competitors

2. Lacking areas of immediate sellers

All suppliers cannot meet the heavy demand of consumers. Because of the fact that consumers have a variety of interests and customers are always in search of new brands and services. Taking majority of decisions in the interest of customers and launching a business content strategy in that methodology has more rate of clicks.

3.Analyzing Profitable Factors by bridging the gap

Each business has its own pros and cons and there are many customers who prefer only branded quality of products. If 60% of consumers are with your competitors, you still have 40% of consumers to bridge the gap and offer your services.  Designing a content strategy with clear motives, objectives and targets will enable to make a measurable plan.

4. Audiences calculation of Interest and percentages of Interest

The assessment of purchasing power, buying behavior, consumer psychology, choice of interest and analysis of buying psychology, can be a guideline and valuable information in designing a content strategy.  Although more and more consumers are opting for e-commerce, if your audience include offsite buyers, you must have a content marketing plan for them as well. Collecting the data for several channels will support a practice working module for content strategy plan.

5.Media  Nearly Reachable to the prospective buyers

Facebook, Linkedin, Google Ads, Banner Ads, Text ads and Newspaper ads must be reached on a cost-effective method. Remember your aim to educate and inform your audience and generate leads and enquiries. Therefore choosing widely applicable advertising and marketing methods will bring faster traffic.

6.Easily Communicating Literature

Simplicity, clarity and impressive content is greatly in demand. If you are really planning to reach a wider audience for your business, the content marketing materials must be very simple, easily understood and must be engaging adding value to their life style.

7.Enabling Consumers for profitable decisions

Decisions are most complicated, particularly from the perspective of consumers. Emphasizing on the benefits alone will never impress a consumer. There must be a need and helping customers identifying their needs and long-term usability will build a business profile.

8.Capturing via high quality

Quality can never be undermined as customers prefer quality goods and keeping this important fact in view, supplying high quality products will soon win a favor.

9.Delivering Optimized content

Content and quality product go together and if your content strategy is focusing on these two factors, you are treading the path of success.

The disappointment and distress in content strategy is quite common and this is due to the lack of attention to the environment of consumer and not paying a closer view to the market index and customer segment.

While the brand recognition, reputation, company goodwill and glorious accomplishments do work for many MNCs, it is very important for continuance of good working content strategies will prevail.

Conclusion

The role of a content strategist is more on the statistical and analytical side while being quality manager in content strategy development. The practice perspective will definitely bring good results.

Read more about:

The Role of data driven strategy

How to create a content strategy

How to create a great e-commerce content strategy

Top 10 Curious Business Content Strategy Benefits from Content Audit

content audit

While MNCs generate innovative business content strategies and invest more funds, it is always SMEs who struggle to get recognized online. Web content, blog posts, SEO article writing, Press Release and content marketing, although play a vital role, due to stiff competition, small business owners never know their volumes of success or failure and in this process, they endeavor constantly seeking for quality measures to grow popular online.

Going by the statistical data of similar line of businesses launched online and as thousands of web pages keep getting added, it is quite significant to test and evaluate the content for  every business. For example web content must pass through content audit to establish its authentication that it is meeting the set parameters of goals and objectives.

But not all website owners know and understand about “Content Audit”. The definition is “an accounting of all currently published web content” (source: Wikipedia.org) “cornerstone of content strategy”. It indicates a fact that the assessment and its relation to the assets is evaluated and this is also termed as “website content analysis”.

Types of Content Audit

There are three types of content audit in practice to the goals of audit are also prescribed as a part of planning and process.

Full Content Audit

Partial Content Audit

Rolling Content Audit

Full content audit is a thorough and comprehensive analysis and accounting of website content.

Partial content audit attends to a part of the web site content which will be an essential hierarchy for a site.

Rolling  content audit carries out monitoring and maintenance of initial scan and thereafter depending on the requirement periodical scan and changes are performed.

Advantages for Business via Content Audit

1.Clarity in delivery of messages to the customers

Every business allots first preference to customers. By setting the content for customers interests, you are promoting customer products while helping your business move on. This aspect is carefully monitored in content audit and significant changes are made.

Opting for the content audit services is recommended to build profitable businesses. This aspect of technical functionality will create content in the right direction and takes the business into customer drive.

2.Overhauling the operations of business

Over a period of business operations, web site content and promotional campaign content gets ignored and very less interest is prevailing. It is really important to know that “content is everything” and examining and analyzing content will direct the business in the profitable side.  Choosing any type of audit is actually one step forward to overhaul the business operations. Professional monitoring and checking of business content will eliminate all the hindrances and will enable smooth functioning of the business.

3.Identifying strong elements and working on weak areas

It can never predicted or stated that there is almost every aspect is going great in content. There is a possibility of some key area may be getting ignored which is fast identified by content audit and immediate rectification is made. Additionally, the strong areas of a business are highlighted enabling the business grow fast.

4.Implementation of improved SEO tools

Search Engine Optimization (SEO) is adopted by all. But choosing the right SEO keyword is done by very few. Using online SEO tools in content audit will speed up the traffic, leads and sales. Some of the SEO tools are:

Google Automated Keyword Tool

Longtailpro

Wordtracker

Wordstream

5.Assessment of competition and steps for improvement

Competition is very stiff online. Many times startups fail while other times businesses lack in understanding the scenario or the immediate correction required in business. Content audit takes care of this aspect and brings back the highlights and restores the key profitable and interest areas.

6.Critical analysis followed by improved content strategy

Whatever may be the most difficult aspect in a business, content audit cracks the code and improvements are initiated. It is actually a brainstorming session, with a very big scope to bring out the best while analyzing the content critically.

7.Forecast of periodical results

This crucial aspect is to have clear periodic forecast of profitable results and this achieved in an excellent way with content audit. The systematic implementation of content audit will enable future and immediate results for the benefit of online businesses. Although there are many tools used for designing content, only content audit can predict the working quality and nature of web content. Choosing a certified content strategist services will bring very good results. It helps many businesses to stay successful in spite of competition online where new competitors are being added everyday.

8.Analysis on customer perception

Keeping the interests of customers and developing content will bring excellent results online. This is due to the fact that, the entire purpose of content audit is to endorse 100% satisfaction to the customer and develop business in the interest of customers. Therefore, the analysis will emerge new thoughts, new concepts and new content which will change the approach to customers.

9.Understanding of goals, Dos and dont’s

Working or developing or operating a business without any aims, goals or definite objectives, will not produce any positive results. Due to this important fact, it is important to find out Dos and Don’ts in order to be on the winning side always. Any minor or major fault can result in negative impact to the company which is why content audit must be conducted with the help of checklist.

10.Successful and smooth operation of business

Every small and medium business will experience a transformation in its operations as the working and results produce high quality queries, leads and responses. There will be no chaos or confusion as every job task has been clearly detailed and discussed. Since the new system is introduced, it is time to wait and watch the results after content audit.

Conclusion

Beginning from content creation to the stage of content audit, there is a need to follow certain procedures in the perspective of business goals, objectives and mission. All businesses goals cannot be the same and similarly evaluation of content is not carried out in a similar fashion. Every organization has its prior objectives to be followed and accordingly content audit is prescribed. But the benefits of content audit for a business are very elaborate and long-lasting.