18 Top Terms Useful for Business Content Strategy

Important terms in business content strategy
Important terms in business content strategy

Introduction

There are many helpful terms in business content strategy. The following are the terms that help businesses to implement their content strategy.

1.Content Strategy

Content strategy refers to the planning, development and management of content. Every small business or a startup is in need of a particular business content strategy.

2. Content Marketing

Content marketing covers many strategies, tips, techniques and formulas to achieve business needs and customer interests by using customer relation management. There are many experiences categorized in content marketing and some of these are, brand experience, user experience, customer experience and business performance metrics. Some of the focused areas of content marketing are:

– Brand awareness

– Lead generation

– Engagement

– Sales

– Customer retention

–  Selling

3. Social content marketing

Social content marketing is a place where content marketing and social media/business are connected.  In the recent times, social content marketing tactics and strategies have grown widely. But this term is not about social sharing or optimizing content for social channels, but it is also about getting connected.

4. Digital content marketing

Digital content marketing activities are SEO, SEM, content marketing, content automation, e-commerce marketing, email direct marketing, campaign marketing, social media marketing, ebooks, games, display advertising and other forms of digital media.  Digital marketing is all about digital channels used to promote products, services  to B2B and B2C.

5. Content marketing strategy

A content marketing strategy has definite objectives, content marketing program, measure the success metrics of content marketing, defining audiences, research audience needs, content execution plan and social media plan.

6. Online content marketing

Online content marketing is a strategic marketing approach to create a value-driven content to distribute and market products and services for profits.

7. Content Management System

This is a software application that supports information, editorial, governance and publishing tools to automate the CMS thereby decreasing the manual checking tasks in content management. Content strategist will enable the users to interact with content. Understanding the principles, capabilities and specific requirements  of CMS is important for a content strategist.

8. Content Curation

Content curation is the process of collection, analysis and displaying the information relevant to a particular topic.  Those who curate content are called as content curators. Curation services can be accessed by businesses and users.

9. Content Syndication

Many companies set content syndication as their strategy. This is about pushing your blog or website or video content into third-party sites in the form of an article, link or thumbnail. The main purpose of this term is to engage your content with audience and boost traffic.

10. Content life-cycle

Content life-cycle deals with content creation, changes and series of reproduction and onward follow-up.  There are five stages of lifecycle:

– Strategic analysis

– Content collection

– Content management

– Publication and maintenance

– Preserving the content for next cycle

11. Content Audit

Content audit is about checking the legal aspects of content, ascertaining scope for high traffic via content and assessment of content types.  There are 3 basic types of content audit.

  • Quantitative audit

URLs, listed content, page titles and downloadable documents are available in quantitative audit helping you to know how much content is available is digital properties.

  • Mapping audit

A tree like or architecture, is detailed completely about the content and relation between different pieces of content.  It will also indicate how the content is organized and a view of the missing aspects.

  • Multidimensional audit

This type of audit will detail about the performance of content on each page and the design formats. It also indicates the analytics such as bounce rate, page views and unique visitors.

12. Content Engineering

Deploying technology resources and developing scientific principles to the design, support, development  that meet the meet the needs of content optimization is all about content engineering. In other words, as a content strategist, you will involve all to the development of content life-cycle to develop standardized framework, measurement, testing and in-trend technologies.

13. Content Optimization

Content optimization is about establishing readability, clarity, consistency, findability, tone, voice, accuracy and correctness. This type of content will benefit the customers as they are able to understand the focus of the message clearly and making decisions. As a content strategist, it is important for you to understand your audiences and following the language rules to build a capable, needy and desirable content that is optimized and brings more effective results. Some of the aspects of content to be noted are :

  1. Grading the readability
  2. Checking Grammar
  3. Keeping the view of non-native readers
  4. Enabling translation
  5. Consistency
  6. Search-enabled

14. Content Model

Content model is about meaningful content, building vocabulary and making it easier to execute content strategy. Vast collection of content types and their interrelation is explained. Therefore the interests of various authorities is considered such as stakeholders, technologists, business owners and content strategists will keep the informative content live and active. In other words, connection can be made between business and technology or vice versa or connect with any other business arena and interesting content is modeled.

15. Content Matrix

Content matrix is one step ahead of content inventory that helps in the progress of each piece of content in lifecycle of content. Content matrix will track the behaviors, locations, connections and content states.  Each step is examined carefully as the data is added to the matrix as follows:

  • Watch content development
  • Put efforts in gap analysis
  • Design migration plan
  • To structure unstructured content
  • Design a route to business/functional requirements

Content Matrix also does a very good in :

  • identifying metadata / keywords/ tags
  • Takes note of old and new site route
  • Content audit
  • Content accessibility

While working with content matrix, it is very important to keep the audience interests, clients, owners, legal, programmers who may need content matrix for various purposes. It is recommended to use spreadsheet to arrange matrix data.

16. Modular Content

Modular content is a structured content having components required for quality content. Modular content is about designing, creation and delivery stages of various content components. This helps the content either in single context or multiple context, to meet daily goals and also in setting / preparing for the next day job tasks ahead. Content strategist is need of this format in order to increase and develop or add more interesting features in delivering meaningful content for business or service based organizations.  By understanding the purpose of content, it is much easy to design different modular components of content that can be delivered to any device and help the audiences to draw the benefits. Modular content has three important characteristics and these are:

  1. Design

It begins with a concept of a particular topic and this is followed by collection of information on a that topic.  Having built with several contexts, the designed content is delivered suitably to a large group of audience.

2.Structure

Since it is required to create multiple topic types, every structure is aligned by its topic thereby creating a model for making an authoritative content and delivery that is repeated and flexible.

3.Self-description

Metadata is essential for modular content as it will enable deliveries on a fast pace quickly happening online.

17. Content Inventory

Content inventory is the process of creating a set of organized content assets that includes text, video, images, audio and files for a specific content. Inventory includes more information about each set of content. This helps in creating an organized content to build and define scope for further research. As a content strategist, content inventory is important for implementing content strategy and the list of inventory is spread across in a document wherefrom the present and future results are drawn  as a forecast. Data collection is mostly gathered by a set of automated tools. Examples of redesigning, content strategist will be supplementing the basic data with relevant information and data such as by including content ownership, migration notes, SEO urls and inventory is reorganized by the structure of the website, navigation model and tracking the results of content. In this process, content audit provides additional information about analysis.

18. Content Analysis

Content analysis is about testing and examining the quality of content to prove the results of objectives set online. It is a guiding tool for extending the migration of content during the process of restructuring content marketing. Content analysis includes the tasks of editing, rewriting and restructuring the content. It studies about the voice, audience perspective and interests, attributes, values, meta data research and after appropriate content analysis, context matrix is initiated for implementation and to examine the results. The benefits of content analysis is to standardize the content, evaluate the present quality of content and enhance it for user experience, that will in turn build the recognition, reputation and sales of organizations.

Conclusion

The implementation and application of business content strategies can either help rise or fall of the businesses. To stay in trend, it is important to undertake a business content strategy that will work and prove benefits to the businesses and audiences.

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