5 Definitely Reliable Sources for Content Marketers

 

 

content marketers

In spite of having extensive knowledge in content Marketing, sometimes business strategy does not become fully functional and it may fail inevitably. An alternative may or may not work to the benefit of a company which is why getting associated with professional and proven sources becomes very significant.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Reading latest articles and ebooks on content marketing models, strategies and knowing the absolute changes will help many businesses to move on with profitability. Further it is also quite notifying to see how business strategy can be innovative  yielding traffic, customers and leads.

The following business strategy sources are highly professional to start learning more about content marketing.

1.Content Marketing Institute

This is the best leading source that provides most interesting content that explains every detail about content marketing strategically. Engaging content is not only proven but is also authoritative to guide the readers to enjoy good profits and results for their businesses. Some of the important  topics covered are:

– Content Design

– Content Creation

– Social Media

– SEO

– Industry News

– Content Distribution

2.Business2Community

The articls published on Business2Community are highly interesting and written by very good marketing professionals who experience content marketing changes in their working environment. The information published is very engaging, ,applicabe and improves one’s knowledge in content marketing. The topics to read are:

– Sales & Marketing

– Business &  Finance

– Digital & Social

– Technology & Innovation

3.Kapost

Another excellent source to read and learn about B2B and B2C content marketing. There are many ebooks available for download and plenty of resources on the following topics:

– Strategy

– Ideation

– Planning

– Analysis

– Team

– Customer Success

As a reputed source for content marketers, many companies heavily rely on the content marketing ideas @ kapost.

4.Forbes

Small business or a home-based business, reading content marketing articles at Forbes empower the reader strongly. Every article published here is quite interesting to read and helps in easy implementation. The guidelines are proven and quote professional experience and theory to follow.

5. Marketo

For companies who are seeking a practical journey and route map to achieve their sales targets, marketo brings exclusively designed innovative services. Some of the result-oriented guides are:

– Marketing Automation

– Lead Management

– Marketing Cheat Sheets

–  Definitive Guide Series

– Social Marketing

– Lead Nurturing

– Lead Scoring

– Marketing Metrics & Analytics

-Targeting & Personalization

– Demand Generation

– Lead Management

– Marketing ROI

Conclusion

Many professionals and experts in business strategy continue to work on what works and what not, and they are still working to explore on new business and content marketing strategies and models.

If everything is going well in a business then there is no concern at all. But when there is a problem, it is time to think whether it is really a pressing issue to opt for another model of problem-solving and that is where experts really come in to drill in the details.

However, if a business owner is already an expert who can really bring in a new changing strategy, it is most appreciating which we see in Business Magnates in 21st century.

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5 Reliable Sources to Re-energize Your Business content strategy

5 Reliable Sources To Re-energize your Business Content Strategy

contentstrategy

Having initiated content strategy, many business owners are of the opinion that it is done and soon it will take over. In fact that has been the most common perception.  Drilling more, conducting brainstorming sessions and re-examining every activity in strategy is very important in order to continue to stay with customer success.

The following sources explain more:

5 Truths Startup Founders should know about entrepreneurship

The role and responsibility of an entrepreneur does not halt even for a while as the objectives and goals keep the passion in limelight.  As a founder, there is more focus on succeeding and this leads to stay successful.

Wondering why your business is struggling? It may be your strategy

The ongoing content strategy will definitely be a source to thrive. All in all, there is an emphasis to watch over to make sure that there are good results coming up from the design, plan and execution. When businesses struggle due to single or multiple factors, it is time to sustain these and resume to the operations.

What B2B / B2C Business can learn from B2G content marketing strategies

Ever since the emergence of B2B and B2C, online business started moving on a speedy pace and results have been overwhelming. As every business strives to keep up with its content marketing strategy, it is time to work on this aspect to meet the challenges.

Why aren’t you documenting your content marketing projects?

Documentation has never been so greatly significant as in the e-commerce Technology times. In fact there is enormous growth in the documentation that is playing an empowering source for many businesses to plan content strategy.

4 ways to stop throwing your content 

Excessive or over complicated CMS or content management architecture will never help businesses but rather decline the performance of a business. Using content tools, resources and software in a specific format with an objective will yield good results.

Conclusion

Going by the expert sources referred above, it is now apparent that for an SME or a large enterprise, content  strategy is an ongoing process that requires constant pursue.

Route Map for Content Strategy – Part III

Route Map for Content Strategy Plan

Will all businesses follow the same type of content strategy? Is it going to produce successful results? These are some big questions that are posted in forums. It is agreed that the job of a Content Strategist is to make a content strategy plan work. But it will never be the same with the fact that, the products or services of each business is different and the segment of customers also varies. Therefore the solution for earning profits is to choose a strategy that is innovative, methodical, systematic, cost-effective and easily accessible to customers.

For instance, if an ice cream is parlor is launched as business in your area, what is the best way to get your customers? Most common practice is to either offer a sample cup, or distribute brochures or visit door-to-door telling about the new ice cream outlet. But according to business experts, to grow business on a fast pace to spread across your new outlet is to introduce “buy 1 get 1 free” offer as customers avail this benefit as it include families, young people and elderly. Therefore, innovative ideas have a potential scope for business success, if planned with strategy.

Pitfall to Avoid in content strategy planning

Web content, blog posts, article publishing, Press Release, brochures, Internet ads and any other content material distribution must be carefully planned as it brings either positive or no-response results. Some of the best tips in content strategy planned are:

  • Easy and simple format of web content focusing customers
  • Web compatible colors and fonts impressing customers
  • Scope for contact, comment or reach a help-line
  • Attractive brochure design
  • Accessible and realistic call-to-action

Customers are always working on their interests. If your business is able to solve or tackle any of their problems, your products will flourish. Therefore make sure that your content design is in fact helping, solving and offering reliable source to your traffic.

Choose content designs effectively

With hundreds of new businesses launched every day, sometimes consumers are flooded with plenty of information and literature and most of the products remain unpopular. To stay in demand, you need to design your content selectively keeping in view of the segment of your audience such as age group, income group, how would they like to browse the website, navigate and find out information and such other details must be kept in mind, while designing the content. Colors, background, fonts and other format must be systematized and used analytically to convey message and develop interest to opt for services.

There are many ready-made templates available and these are free. Choosing according to your business category and developing content will save a lot of time and supply new ideas.

Apply change management in content marketing

When content marketing is in implementation, it must be changing and varying from one method of solution to another. For example, if a Press Release has been published, it cannot go as a blog post in a re-written format. But it a new blog post title along with new content must be developed and published. Such as these in the form of PowerPoint, graphs and other online formats must be rotating by producing fresh content. The more is the quality of content, the better are the results. Focusing on content development, businesses are enhanced in its operations.

Analyze your audience needs, views and interests

While a prospering business has all its market strength, profitability and expanding customers, startups find it very difficult to make rapid progress and the reasons are widespread. But primary objective of a new launch should be to convey and reach customers by exploring many ways and methods to systematically approach and deliver services. Customers go by trends and seasons. For example festivals, new launch of products and industrial fairs or discount sale will attract a large number of customers. Although saving is one of the biggest factors of customers, if your products are of high quality, customers definitely make a big change in their savings plan.

Give priority to Google Ads, Face book Ads

Google Ads is the most convenient and cost-effective method for a business. You can set your budget and choose your keywords. You will definitely very good traffic and customers. Since social media website Face book has crossed 1 billion members.

Conclusion

Going by the facts, content strategy plan has its core important and significance. In order to cast a consistent and proven limelight, it is recommended to keep working on it and test the results again and again.

Read More:

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The Route Map for Content Strategy – Part II

 

Route Map For Content Strategy Plan

Innovation and great ideas work  most successful for content strategy plan. Testing by surveys or  polls will offer a better view about the success and will also be a reliable source to design more in the future. It has been a practice for many SMEs to follow a successful formula that has clicked for few companies. Although it is a good practice, it is never recommended with the fact that consumers are more educated and they can quickly identify the strategy and may not opt for it directly.

Conducting a product-interest research and checking the market interests, statistics, competitors attention and overall success rate can offer a profitable view to choose an innovative content strategy.

Although the key plan for designing a content strategy is similar that was discussed in The Route Map for Content Strategy – Part I, there are several performance indicators that prove to be a measuring scale for reviewing the results. Also it helps in better promotion of products via several methods.  The following are the statistical measures for ensuring to plan a content strategy that assures 200% results.

  1. Data Reports of Product Market

Key information is available in data-driven information. Collecting a reliable source of information about your business or products that details about the present production, supply and demand will enable whether your content strategy plan will set the path for making an entry into the market.Performance of competitors

2. Lacking areas of immediate sellers

All suppliers cannot meet the heavy demand of consumers. Because of the fact that consumers have a variety of interests and customers are always in search of new brands and services. Taking majority of decisions in the interest of customers and launching a business content strategy in that methodology has more rate of clicks.

3.Analyzing Profitable Factors by bridging the gap

Each business has its own pros and cons and there are many customers who prefer only branded quality of products. If 60% of consumers are with your competitors, you still have 40% of consumers to bridge the gap and offer your services.  Designing a content strategy with clear motives, objectives and targets will enable to make a measurable plan.

4. Audiences calculation of Interest and percentages of Interest

The assessment of purchasing power, buying behavior, consumer psychology, choice of interest and analysis of buying psychology, can be a guideline and valuable information in designing a content strategy.  Although more and more consumers are opting for e-commerce, if your audience include offsite buyers, you must have a content marketing plan for them as well. Collecting the data for several channels will support a practice working module for content strategy plan.

5.Media  Nearly Reachable to the prospective buyers

Facebook, Linkedin, Google Ads, Banner Ads, Text ads and Newspaper ads must be reached on a cost-effective method. Remember your aim to educate and inform your audience and generate leads and enquiries. Therefore choosing widely applicable advertising and marketing methods will bring faster traffic.

6.Easily Communicating Literature

Simplicity, clarity and impressive content is greatly in demand. If you are really planning to reach a wider audience for your business, the content marketing materials must be very simple, easily understood and must be engaging adding value to their life style.

7.Enabling Consumers for profitable decisions

Decisions are most complicated, particularly from the perspective of consumers. Emphasizing on the benefits alone will never impress a consumer. There must be a need and helping customers identifying their needs and long-term usability will build a business profile.

8.Capturing via high quality

Quality can never be undermined as customers prefer quality goods and keeping this important fact in view, supplying high quality products will soon win a favor.

9.Delivering Optimized content

Content and quality product go together and if your content strategy is focusing on these two factors, you are treading the path of success.

The disappointment and distress in content strategy is quite common and this is due to the lack of attention to the environment of consumer and not paying a closer view to the market index and customer segment.

While the brand recognition, reputation, company goodwill and glorious accomplishments do work for many MNCs, it is very important for continuance of good working content strategies will prevail.

Conclusion

The role of a content strategist is more on the statistical and analytical side while being quality manager in content strategy development. The practice perspective will definitely bring good results.

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The Role of data driven strategy

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