Route Map for Content Strategy – Part I

Route Map of Content Strategy – Part I


Content strategy plays a pivotal role in the success of a business. As a strategist, there are many sections and areas for you to care for, but it begins with your brand and industry. Your research for choosing content strategy is based on your industry.

I. The following key areas must also be described:

  1. Brand : What is the performance of the brand in the present scenario? What are the values and propositions? What improvements are required in the areas of non-performance.
  2. Goals: What are the present and future goals of the brand. What plans have been designed for achieving targets. How these targets will be achieved.
  3. Setting: Whether online or offline, clear and distinct plans for execution must be designed. Also the division of current audience and targeted audience must be also be described.

II. Background Research

Research must involve the following:

  1. Personas

Targeted audience and their needs must be identified and if these do not exist, we need to create needs.

  1. Stakeholder views

These are very valuable to eliminate roadblocks and to draw the best information about internal processes.

  1. Content Inventory

This is about quantitative assessment of the content that is already available and it is important to collect data viz., URLs, meta data, links, authors and target keywords along with the dates and updates.

  1. Content Audit

Evaluating content as good quality or bad quality, such as by checking bounce rate, social sharing analysis, traffic analysis, trend analysis and conversions are also taken into account for content audit.

  1. Gap Analysis

If any of the topics were to be covered and these were not included, a complete analysis will be retrieved to bridge the gap.

  1. Competitive Analysis

Complete examine of immediate and future competitors will be assessed in order to establish brand recognition for long-standing.

Tools To Use:

Analytics: Google Analytics and Moz Analytics will provide useful info to identify top landing pages and it will also help in receiving traffic.

Inventories: To download a list of all URLs, screaming frog can be used.

Audits: Content Analysis Tool and Open Site Explorer provide complete detail about content quality and success

Surveys: Google Consumer Surveys is most reliable to reach a set of normal audience. Using Qualaroo will help in taking poll of visitors who visit your website.

Heat and scroll maps:  Crazyegg provides more details about how visitors are clicking and they are scrolling.

III Blog – Inspirational Tool

A business blog is not about how big is the company, but it is about keeping a connection with audience by developing most creative and inspirational content. It must be remembered that every segment audience have needs and as a company, if you can identify and fulfill those needs, your company’s content strategy has won the interest of audience.

IV Offsite Content – Popularity Tool

There is a need to more attention to prepare the content for faster brand image and this may be the circulation of brochures, videos, emails and campaigns, it must be in the interest of audience for quick recognition.

V Creating a Governance to succeed in content strategy

Governance is about creating rules for content success and this includes brand, voice, style, content architecture and infrastructure. Paying good attention to brand guidelines, style & voice guide  and enabling readability will help to receive the interest of audience.

VI Managing Workflow by designing rules and documentation

The content team and the opinions of stakeholders along with legal team participate in many ways to the workflow by supplying required and relevant content. The brand life of Content Cycle is explained as:

  • Ideation (Content team and managers)
  • Outlining (SME)]
  • Developing Content (Teams)
  • Editing
  • Legal Review
  • Approval
  • Posting
  • Measuring

VIII Plan of Action for success to evaluate content strategy results

Controlling, monitoring and examining the results in performed in this module. It is true that it takes time to enjoy the results, but to this effect a plan of implementation must be prepared. These include:

  1. Editorial Calendar : A guideline to do first-things first, a road map and who is assigned what jobs are also detailed.
  2. Regular meet with content team: A timeline for completing jobs and setting targets will enable speedy and organized work.
  3. Social strategy: Selecting few channels that help company’s strategy to get promoted and publishing content relevant to those channels will help brand recognition.


Clear perspective of content strategy plan will lead to successful results. Beginning from research to the brand recognition plan, every step of plan is a process and must be implemented methodically using the above tools and accessories.

Reading online content strategy magazines viz., contently, econtentmag  and Digital Marketing will add lot of information to your business and you will be successful in establishing business.


The Route Map for Content Strategy – Part II


Route Map For Content Strategy Plan

Innovation and great ideas work  most successful for content strategy plan. Testing by surveys or  polls will offer a better view about the success and will also be a reliable source to design more in the future. It has been a practice for many SMEs to follow a successful formula that has clicked for few companies. Although it is a good practice, it is never recommended with the fact that consumers are more educated and they can quickly identify the strategy and may not opt for it directly.

Conducting a product-interest research and checking the market interests, statistics, competitors attention and overall success rate can offer a profitable view to choose an innovative content strategy.

Although the key plan for designing a content strategy is similar that was discussed in The Route Map for Content Strategy – Part I, there are several performance indicators that prove to be a measuring scale for reviewing the results. Also it helps in better promotion of products via several methods.  The following are the statistical measures for ensuring to plan a content strategy that assures 200% results.

  1. Data Reports of Product Market

Key information is available in data-driven information. Collecting a reliable source of information about your business or products that details about the present production, supply and demand will enable whether your content strategy plan will set the path for making an entry into the market.Performance of competitors

2. Lacking areas of immediate sellers

All suppliers cannot meet the heavy demand of consumers. Because of the fact that consumers have a variety of interests and customers are always in search of new brands and services. Taking majority of decisions in the interest of customers and launching a business content strategy in that methodology has more rate of clicks.

3.Analyzing Profitable Factors by bridging the gap

Each business has its own pros and cons and there are many customers who prefer only branded quality of products. If 60% of consumers are with your competitors, you still have 40% of consumers to bridge the gap and offer your services.  Designing a content strategy with clear motives, objectives and targets will enable to make a measurable plan.

4. Audiences calculation of Interest and percentages of Interest

The assessment of purchasing power, buying behavior, consumer psychology, choice of interest and analysis of buying psychology, can be a guideline and valuable information in designing a content strategy.  Although more and more consumers are opting for e-commerce, if your audience include offsite buyers, you must have a content marketing plan for them as well. Collecting the data for several channels will support a practice working module for content strategy plan.

5.Media  Nearly Reachable to the prospective buyers

Facebook, Linkedin, Google Ads, Banner Ads, Text ads and Newspaper ads must be reached on a cost-effective method. Remember your aim to educate and inform your audience and generate leads and enquiries. Therefore choosing widely applicable advertising and marketing methods will bring faster traffic.

6.Easily Communicating Literature

Simplicity, clarity and impressive content is greatly in demand. If you are really planning to reach a wider audience for your business, the content marketing materials must be very simple, easily understood and must be engaging adding value to their life style.

7.Enabling Consumers for profitable decisions

Decisions are most complicated, particularly from the perspective of consumers. Emphasizing on the benefits alone will never impress a consumer. There must be a need and helping customers identifying their needs and long-term usability will build a business profile.

8.Capturing via high quality

Quality can never be undermined as customers prefer quality goods and keeping this important fact in view, supplying high quality products will soon win a favor.

9.Delivering Optimized content

Content and quality product go together and if your content strategy is focusing on these two factors, you are treading the path of success.

The disappointment and distress in content strategy is quite common and this is due to the lack of attention to the environment of consumer and not paying a closer view to the market index and customer segment.

While the brand recognition, reputation, company goodwill and glorious accomplishments do work for many MNCs, it is very important for continuance of good working content strategies will prevail.


The role of a content strategist is more on the statistical and analytical side while being quality manager in content strategy development. The practice perspective will definitely bring good results.

Read more about:

The Role of data driven strategy

How to create a content strategy

How to create a great e-commerce content strategy

8 Ideas for your Business Content Strategy

What is content strategy?

There are many definitions available online. But one of the best definitions available is  “ planning for the creation, delivery, and governance of useful, usable content” Kristina Halvorson, founder of Brain Traffic, and author of Content Strategy for the Web.

Select suitable content marketing strategy

There is no perfect formula for content marketing strategy. But you should have a detailed documentation as to how a particular business will have to step into marketing experiencing success.

Implement SEO content strategy

SEO content strategy is active and it really works as many SEO experts continue to recommend it.  Building SEO content strategy and practicing it regularly will keep your sales active and even triple your online presence. Keyword planner, density, high and low demand, paid or unpaid search and all other respective tools must be considered while choosing SEO. Read More

Develop a content strategy

Who will develop a content strategy for your business?. If you are thoroughly conversant with business skills and marketing capabilities, you can develop a content strategy that works for your business. In case, you approach a content strategy specialist, you will be guided through the process and will be able to take note of the strategic results. Read More

Keep a list of alternative content strategies

The factor of “what-if” is more probable and is also very active in online business. In case you experience the non-working of a particular content strategy, be ready with the alternative, so that your business does not halt and is moving ahead with good results. While it is recommended to go with the proven strategy, at times, due to unforeseen obstacles, it may not bring good results. At that point, implement the second, third or fourth content strategy, to experience diversified positive results for your business. Read More

Stick to the results of business strategy

Once you are settled with your business strategy, allow it to work on your behalf. Follow the guidelines, terms and conditions and witness the results. Remember, your business strategy might not work for others, as it is developed to drive the audience attention. Wait and watch the results. Read more

Verify your content strategy for the web

Offline businesses need a direct approach to the customers that will be either interactive or static. If you are really dedicated to do your business online, you must ensure that your content strategy must be for the web. There is also a need to trial and test your strategy before your real-time results. Approach a content strategy specialist to give you a clear working. Because unless you launch a compatible business content strategy,  you will never be successful online. Read more

Refer business strategy examples

When you refer to a successful business strategy example, you will know, how that business became popular and how quickly their strategy worked generating sales and conversions.  Not all companies follow the same strategy, but they supply and meet various needs of customers. Whether online or offline, every business is aimed  to follow certain specific business strategies that can click success. It is about reaching your customer in time and in the right way enabling them to access your services. Most successful business giants viz. Google, Amazon, Apple, Samsung, Microsoft and Dell practice proven business strategies that work in the interest of its followers.  Read more


True that there is a lot of competition as always. But chances for winning are really great, if you apply uniquely designed business content strategy. One of the best ways to stay innovative is to have a clear and crisp understanding about your audience, their interests, online needs and meeting those needs will help you to endeavor to build a successful online empire.

Top 3 Modern Business Content Strategies For Your Business

B2B or B2C, your business requires proven or innovative business content strategy to record high turnover and sales. With stiff competition online, it appears as an uphill task, while negotiating in brain-storming sessions with vendors and suppliers. Customer psychology, purchasing power, decision-making and behavior carry heavy significance to analyze about your business content strategy to empower your consumers.

e-commerce will continue to rise globally paving the path for online businesses to reach its segment of buyers. While China and India lead e-commerce growth in Asia-Pacific, North America continues to stay ahead in the world of B2B market, according to Analysts. To boom up your business in this line of profitability, whether local or national, you need a definite source of market to build your consumer network. Here are the three business content strategies that help in  establishing your business successfully.

Identify consumer Trends

With the changing consumer trends and nearly a new competitor every minute coming online, your approach should be research based with quick and rapid approach to enable customers to buy your products. Not only identifying the new customer trends, but also implementing these methodically according to your business model, will yield successful results. The buying behavior of consumer can be very elaborate and sometimes puzzling. Noticing the consumer trends periodically will innovatively recommend the trend that your business should follow to gain the interest of consumers.

24×7 Online Business Availability

Launching your website, feedback form, publishing articles and advertising online is not adequate to have regular customers. There is more to be done to stay connected to your customers. It is important to be available online 24×7 enabling customers to place their orders and receive their products. Customers are trying to find your website and if it is not found, you lose your customer.

Research Consumers & Competitors

Research online for your audiences and design a plan how to reach them for your products. The present trend is to collect emails and mobile contacts and send product details, discounts via SMS and newsletters. There are few other new ways to reach your audience and that is to ask them to take a survey about their favorite food, fashion and movies. For the winners you can mail a discount coupon or a free gift from your website. Ensure that your customer already knows about the new brand. Get your business a line of new ideas and these have to be practical and must be in the interest of customers.

Competitors are always working to compete with your business. As long as you own the real principles of quality practice of selling original and customer centric products, you are on the winning side. It may seem a lot tougher than you imagined before making an entry into your business. But you must understand that real business stays winsome and it sells in the interest of buyers.

4 Not-To-Miss Content Strategy Tips to sell and market products

To sell your product online and to have number of new customers buying your products, you need a proven content strategy that can contribute to your business success. True that there are many good and competitive products are being sold online, but there is no proper content strategy to bring popularity to these products.  There are four top solutions to have a working and ruling content strategy management discussed by experts and these are as follows:

  1. Prepare Content for Long-term

Web content, articles, blog posts, advertising, marketing or a brochure, create the content always in long-term. With the rapid change of content needs, it takes more time to develop quality content. A one time web content that is vogue always meeting the requirements of customers will rotate, recycle and generate content for a long period of time. In fact, this will help you to concentrate on other content cycling management tasks. Audit your content thoroughly before it goes live.

2.Keep your audience interest and needs

Although you own the business, if you keen in view the needs and requirements of customers and develop content in that mode of line, you are successful. For example, if you are a single or multi-product seller online, understand the demographic needs, interests and needs of customers and prepare the content in tune. Keep in mind that there is no result in sales, if your content is not generating any traffic or customers. You definitely need to rethink and revise your content.

3.Identify the problems and design solutions

Watch a comedian on stage, he or she always demonstrates the real life examples and delivers back to audience to entertain them. Audience really enjoy the reality and they appreciate to accept it. Relating this concept to business, if you evaluate and analyze the daily or seasonal needs of customers, you will develop content that handles the solutions. Remember that customers is fully aware of what is most easy and hassle-free.

4.Access key data and performance indicators

Take the research and collect the data required for to sell your products. Acquire all the tools and resources to develop a strategy that suits your business in order to reach the customers easily.  For example, if you have launched your small business today, your daily traffic data, analysis, sales report and the success metrics must be viewed everyday and ensure to create and recreate it as opportunities grow in your business.

Five-Point Strategy Plan for Link Building

Link building is a big secret to SEO.  It is very important for a website to get ranked. Link building can succeed in a number of ways, but there are few essential factors for successful link-building strategy.

Know About your Target of Customers

Check your links and ensure that they are in connection with your content on website. In fact link building is a key strategy. Choose to place links at different places of your content that should convey importance to the audiences visiting your website.   To explain this important point, if you are working on an article that is detailing about good food, you need to place relevant websites that are talking about diet, nutrition, health, calories and weight management. Make sure that you include some of the best and popular websites. These links must add value to your to the analysis and opinions of your audience.

Know About your Competitors

Understand about your competitors and know who is linking to their websites. Take the help of definite, reliable sources to help you to know about these which can help you to analyze.  Online research will guide you through the process.

Build your strategy

In order to bring audience to your website, you need to have a plan that can out beat your competitors. Prepare a list of sites that already have plenty of traffic.  Place these links to your website, but it should not be too or over crowded with links. Further all the links must be closely in line with your niche.

Have a specific content strategy

Good content is by itself is a very good link building resource. Work very hard to create informative and quality content that is appreciated by your audience. Wherever you publish, the backlink  to your website will generate more traffic, if your content is very good. Provide new perspective, new statistics, data and images.

Strategy Success

The more creative and innovative you are, the better are the results. Your constant hard work in right direction will definitely bring good results to your website, be it in link-building, content development or adding backlinks. You should be consistent in your performance.

Top 4 Tips For Business Content Strategy

Venturing into a business requires an essential detailed business plan, financial plan, marketing plan and selling plan. To bring top rated success to a new business venture, business content strategy is very important.  The following 4 points discuss about business development, content strategy to choose to establish a successful segment of consumers, buyers, sellers and vendors network.

1. Quality Content Management

When business products and services make an entry into the market via website, google ads, facebook ads or any other online media channel, content development should be of top gradde quality to win the interest of audience. Every word delivers a meaningful message to the buyer or seller. Therefore content development has a lot of significance whether it article writing, Press Release, content curation or advertising.

2. Research the interests of buyers

If you do not have an idea about buyers, then your products have a bleak of chance to make a selling in the market. To prevent this, you must have a complete and thorough understanding of your buyers interests to reach them before they look out for you. Have a clear statistics, data and updates of consumers to be able to meet their demands and needs. After all, as a business holder, your job is always to prepare the products for selling.

3. Is your Team Talking About Sellling

Your business and marketing is working, planning and executing their selling strategies via visiting, telemarketing, product display and direct selling. Only professional teams are hyper active in achieving target sales figures while others keep postponing their selling targets or giving excuses. Most emphasizing aspect is it would be very easy for your team to sell, if your product is highly in demand, otherwise you need to advertise, market and tell your targeted audience about your products.

4. Your Website as business marketing tool

Every word on your website and your products matter most for the success of business content strategy. The more innovative and creative you are in your website, the better are the results. Everyday traffic and conversion of leads should be monitored carefully until your business takes off to a higher limit. Launching your website online is not enough, but you need you need to do more in order to make your website as your biggest marketing tool to generate sales everyday.


Business content strategy works according to the trends in the market, customer interests,  seasons, channels and network you have established to make your business a success. You must invest excellent efforts to choose appropriate business content strategy to help your business thrive in all seasons and in all platforms.