5 Reliable Sources To Re-energize your Business Content Strategy

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Having initiated content strategy, many business owners are of the opinion that it is done and soon it will take over. In fact that has been the most common perception.  Drilling more, conducting brainstorming sessions and re-examining every activity in strategy is very important in order to continue to stay with customer success.

The following sources explain more:

5 Truths Startup Founders should know about entrepreneurship

The role and responsibility of an entrepreneur does not halt even for a while as the objectives and goals keep the passion in limelight.  As a founder, there is more focus on succeeding and this leads to stay successful.

Wondering why your business is struggling? It may be your strategy

The ongoing content strategy will definitely be a source to thrive. All in all, there is an emphasis to watch over to make sure that there are good results coming up from the design, plan and execution. When businesses struggle due to single or multiple factors, it is time to sustain these and resume to the operations.

What B2B / B2C Business can learn from B2G content marketing strategies

Ever since the emergence of B2B and B2C, online business started moving on a speedy pace and results have been overwhelming. As every business strives to keep up with its content marketing strategy, it is time to work on this aspect to meet the challenges.

Why aren’t you documenting your content marketing projects?

Documentation has never been so greatly significant as in the e-commerce Technology times. In fact there is enormous growth in the documentation that is playing an empowering source for many businesses to plan content strategy.

4 ways to stop throwing your content 

Excessive or over complicated CMS or content management architecture will never help businesses but rather decline the performance of a business. Using content tools, resources and software in a specific format with an objective will yield good results.

Conclusion

Going by the expert sources referred above, it is now apparent that for an SME or a large enterprise, content  strategy is an ongoing process that requires constant pursue.

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4 Powerful Ways To Understand About Your Business content strategy

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Content strategy professionals re-emphasize on the elastic model to design, plan, execute, implement and evaluate an accurate content strategy. But here is the question, “How to select it ? ”

Your entry into business is become a businessman or businesswoman to sell products and services. So where do you start and how you reach your audience is about business content strategy.

The following guideline will help you:

1. Analyze your personas

Income streams, life style, buying psychology, interests and behavior can be a very big source to draw the information about your customers. Identifying those personas will let you select an accurate content strategy.

2. Choose how to reach audience

While there are hundreds of ways to reach your target of audience, plan and select how you wish to be found. Statistics indicate that audience prefer to read articles and blogs to make a purchase.  Your website is your marketing tool. So, plan to have most informative content on your website and blog.

3. How to make an impact

Content marketing has several refined and saturated models to make a successful impact on audience. So choose a highly profitable content that advertises, markets and generates leads. In fact this is the final outcome that is sought by business owners.

4. Enable Easy Buying Methods for customers

Online shopping is hitting trillions of Dollars and will continue to do so in the future. Establish Gate payment methods that protect the customer finances and helps in buying quickly via Debit and Credit card.

Offer multiple choices, prices and delivery methods as customers prefer door delivery methods.

If you are offering services via your website, offer a chat or contact form to enable customers come back to you.

Conclusion

The architecture of your content strategy will enable build audience. Never be on the side of get-rich-quick but rather choose unbiased, custom-built and profitable strategies that will help establish your business for long-term profits.

Route Map for Content Strategy – Part I

Route Map of Content Strategy – Part I

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Content strategy plays a pivotal role in the success of a business. As a strategist, there are many sections and areas for you to care for, but it begins with your brand and industry. Your research for choosing content strategy is based on your industry.

I. The following key areas must also be described:

  1. Brand : What is the performance of the brand in the present scenario? What are the values and propositions? What improvements are required in the areas of non-performance.
  2. Goals: What are the present and future goals of the brand. What plans have been designed for achieving targets. How these targets will be achieved.
  3. Setting: Whether online or offline, clear and distinct plans for execution must be designed. Also the division of current audience and targeted audience must be also be described.

II. Background Research

Research must involve the following:

  1. Personas

Targeted audience and their needs must be identified and if these do not exist, we need to create needs.

  1. Stakeholder views

These are very valuable to eliminate roadblocks and to draw the best information about internal processes.

  1. Content Inventory

This is about quantitative assessment of the content that is already available and it is important to collect data viz., URLs, meta data, links, authors and target keywords along with the dates and updates.

  1. Content Audit

Evaluating content as good quality or bad quality, such as by checking bounce rate, social sharing analysis, traffic analysis, trend analysis and conversions are also taken into account for content audit.

  1. Gap Analysis

If any of the topics were to be covered and these were not included, a complete analysis will be retrieved to bridge the gap.

  1. Competitive Analysis

Complete examine of immediate and future competitors will be assessed in order to establish brand recognition for long-standing.

Tools To Use:

Analytics: Google Analytics and Moz Analytics will provide useful info to identify top landing pages and it will also help in receiving traffic.

Inventories: To download a list of all URLs, screaming frog can be used.

Audits: Content Analysis Tool and Open Site Explorer provide complete detail about content quality and success

Surveys: Google Consumer Surveys is most reliable to reach a set of normal audience. Using Qualaroo will help in taking poll of visitors who visit your website.

Heat and scroll maps:  Crazyegg provides more details about how visitors are clicking and they are scrolling.

III Blog – Inspirational Tool

A business blog is not about how big is the company, but it is about keeping a connection with audience by developing most creative and inspirational content. It must be remembered that every segment audience have needs and as a company, if you can identify and fulfill those needs, your company’s content strategy has won the interest of audience.

IV Offsite Content – Popularity Tool

There is a need to more attention to prepare the content for faster brand image and this may be the circulation of brochures, videos, emails and campaigns, it must be in the interest of audience for quick recognition.

V Creating a Governance to succeed in content strategy

Governance is about creating rules for content success and this includes brand, voice, style, content architecture and infrastructure. Paying good attention to brand guidelines, style & voice guide  and enabling readability will help to receive the interest of audience.

VI Managing Workflow by designing rules and documentation

The content team and the opinions of stakeholders along with legal team participate in many ways to the workflow by supplying required and relevant content. The brand life of Content Cycle is explained as:

  • Ideation (Content team and managers)
  • Outlining (SME)]
  • Developing Content (Teams)
  • Editing
  • Legal Review
  • Approval
  • Posting
  • Measuring

VIII Plan of Action for success to evaluate content strategy results

Controlling, monitoring and examining the results in performed in this module. It is true that it takes time to enjoy the results, but to this effect a plan of implementation must be prepared. These include:

  1. Editorial Calendar : A guideline to do first-things first, a road map and who is assigned what jobs are also detailed.
  2. Regular meet with content team: A timeline for completing jobs and setting targets will enable speedy and organized work.
  3. Social strategy: Selecting few channels that help company’s strategy to get promoted and publishing content relevant to those channels will help brand recognition.

Conclusion

Clear perspective of content strategy plan will lead to successful results. Beginning from research to the brand recognition plan, every step of plan is a process and must be implemented methodically using the above tools and accessories.

Reading online content strategy magazines viz., contently, econtentmag  and Digital Marketing will add lot of information to your business and you will be successful in establishing business.