While MNCs generate innovative business content strategies and invest more funds, it is always SMEs who struggle to get recognized online. Web content, blog posts, SEO article writing, Press Release and content marketing, although play a vital role, due to stiff competition, small business owners never know their volumes of success or failure and in this process, they endeavor constantly seeking for quality measures to grow popular online.
Going by the statistical data of similar line of businesses launched online and as thousands of web pages keep getting added, it is quite significant to test and evaluate the content for every business. For example web content must pass through content audit to establish its authentication that it is meeting the set parameters of goals and objectives.
But not all website owners know and understand about “Content Audit”. The definition is “an accounting of all currently published web content” (source: Wikipedia.org) “cornerstone of content strategy”. It indicates a fact that the assessment and its relation to the assets is evaluated and this is also termed as “website content analysis”.
Types of Content Audit
There are three types of content audit in practice to the goals of audit are also prescribed as a part of planning and process.
Full Content Audit
Partial Content Audit
Rolling Content Audit
Full content audit is a thorough and comprehensive analysis and accounting of website content.
Partial content audit attends to a part of the web site content which will be an essential hierarchy for a site.
Rolling content audit carries out monitoring and maintenance of initial scan and thereafter depending on the requirement periodical scan and changes are performed.
Advantages for Business via Content Audit
1.Clarity in delivery of messages to the customers
Every business allots first preference to customers. By setting the content for customers interests, you are promoting customer products while helping your business move on. This aspect is carefully monitored in content audit and significant changes are made.
Opting for the content audit services is recommended to build profitable businesses. This aspect of technical functionality will create content in the right direction and takes the business into customer drive.
2.Overhauling the operations of business
Over a period of business operations, web site content and promotional campaign content gets ignored and very less interest is prevailing. It is really important to know that “content is everything” and examining and analyzing content will direct the business in the profitable side. Choosing any type of audit is actually one step forward to overhaul the business operations. Professional monitoring and checking of business content will eliminate all the hindrances and will enable smooth functioning of the business.
3.Identifying strong elements and working on weak areas
It can never predicted or stated that there is almost every aspect is going great in content. There is a possibility of some key area may be getting ignored which is fast identified by content audit and immediate rectification is made. Additionally, the strong areas of a business are highlighted enabling the business grow fast.
4.Implementation of improved SEO tools
Search Engine Optimization (SEO) is adopted by all. But choosing the right SEO keyword is done by very few. Using online SEO tools in content audit will speed up the traffic, leads and sales. Some of the SEO tools are:
Google Automated Keyword Tool
5.Assessment of competition and steps for improvement
Competition is very stiff online. Many times startups fail while other times businesses lack in understanding the scenario or the immediate correction required in business. Content audit takes care of this aspect and brings back the highlights and restores the key profitable and interest areas.
6.Critical analysis followed by improved content strategy
Whatever may be the most difficult aspect in a business, content audit cracks the code and improvements are initiated. It is actually a brainstorming session, with a very big scope to bring out the best while analyzing the content critically.
7.Forecast of periodical results
This crucial aspect is to have clear periodic forecast of profitable results and this achieved in an excellent way with content audit. The systematic implementation of content audit will enable future and immediate results for the benefit of online businesses. Although there are many tools used for designing content, only content audit can predict the working quality and nature of web content. Choosing a certified content strategist services will bring very good results. It helps many businesses to stay successful in spite of competition online where new competitors are being added everyday.
8.Analysis on customer perception
Keeping the interests of customers and developing content will bring excellent results online. This is due to the fact that, the entire purpose of content audit is to endorse 100% satisfaction to the customer and develop business in the interest of customers. Therefore, the analysis will emerge new thoughts, new concepts and new content which will change the approach to customers.
9.Understanding of goals, Dos and dont’s
Working or developing or operating a business without any aims, goals or definite objectives, will not produce any positive results. Due to this important fact, it is important to find out Dos and Don’ts in order to be on the winning side always. Any minor or major fault can result in negative impact to the company which is why content audit must be conducted with the help of checklist.
10.Successful and smooth operation of business
Every small and medium business will experience a transformation in its operations as the working and results produce high quality queries, leads and responses. There will be no chaos or confusion as every job task has been clearly detailed and discussed. Since the new system is introduced, it is time to wait and watch the results after content audit.
Beginning from content creation to the stage of content audit, there is a need to follow certain procedures in the perspective of business goals, objectives and mission. All businesses goals cannot be the same and similarly evaluation of content is not carried out in a similar fashion. Every organization has its prior objectives to be followed and accordingly content audit is prescribed. But the benefits of content audit for a business are very elaborate and long-lasting.